Why is Skin Tone & Undertone Matching So Important?

Have you ever wondered why some cosmetic colors make your face noticeably radiant, while other colors leave you looking blah?

To make your skin glow, eyes pop, and smile sparkle you need cosmetics that compliment both your skin tone and undertone (the subdued color underneath your skin's surface).

When your makeup matches both your skin color and undertone, you're guaranteed to have a proudly beautiful look!

Undertone Matching

Skin Tone Matching

We've also curated the best makeup tutorials on our YouTube and Pinterest so you can expand your winning makeup looks.

Don't have time to search for cosmetics matching your skin tone and undertone? Let us do the work for you when you join the Proud Beauties Cosmetics Club.